August 20, 2019
Drift Book Club
4 min readAt Drift, we encourage each member of our team to read a book off this list each month. By taking the time to invest in ourselves and learn new things, we are able to not only become better creatives, but we are able to expand our knowledge base. Its very natural to not know everything about each part of the creative field and to be interested in learning new soft skills. By committing the time to read a book and devote that time to grow, it allows our team to continue to grow both creatively and intellectually.
Check out the Drift Book Club List below:
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
by Mark Manson
Link: http://a.co/1qacrSD
Competitive Strategy: What Is Strategy
by Michael Porter
Link: http://a.co/eKvmmLV
The War of Art: Winning the Inner Creative Battle
by Steven Pressfield
Link: http://a.co/9RVyV3n
Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
Link: http://a.co/98zH2m5
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
by Chet Holmes et al.
Link: http://a.co/6vcYGxi
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
by Chris Smith
Link: http://a.co/ebwnheN
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
by Gino Wickman et al.
Link: http://a.co/5GWfTSv
Ego Is the Enemy
by Ryan Holiday
Link: http://a.co/dOnDjIl
Million Dollar Consulting: The Professional’s Guide to Growing a Practice, Fifth Edition
by Alan Weiss
Link: http://a.co/4ziyQqv
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
by Joe Pulizzi
Link: http://a.co/4XYQ0U0
Do the Work: Overcome Resistance and Get Out of Your Own Way
by Steven Pressfield et al.
Link: http://a.co/j1Wuq8D
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
by Jake Knapp et al.
Link: http://a.co/c8d5gEC
Thinking, Fast and Slow
by Daniel Kahneman
Link: http://a.co/gMzcqau
Creative Truth: Start & Build a Profitable Design Business
by Brad Weaver
Link: http://a.co/2I0uQeC
Poke the Box: When Was the Last Time You Did Something for the First Time?
by Seth Godin
Link: http://a.co/3nPEBJc
Liminal Thinking: Create the Change You Want by Changing the Way You Think
by Dave Gray
Link: http://a.co/02BZvCZ
Grit: The Power of Passion and Perseverance
by Angela Duckworth
Link: http://a.co/gjRQ4Hz
You Are a Circle: A Visual Meditation for the Creative Mind
by Guillaume Wolf
Link: http://a.co/4PQfjvx
You Are a Message: Meditations for the Creative Entrepreneur
by Guillaume Wolf
Link: http://a.co/cjh7sAn
You Are a Dream
by Guillaume Wolf
Link: http://a.co/hJG7JZ6
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain
by Steven D. Levitt et al.
Link: http://a.co/aNqY7Nf
The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy
by Jon Gordon et al.
Link: http://a.co/iEhfnYD
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
Link: http://a.co/eKZNeuS
Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All
by Jim Collins et al.
Link: http://a.co/862XV4W
Mindset: The New Psychology of Success
by Carol S. Dweck
Link: http://a.co/9W4rPhZ
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder et al.
Link: http://a.co/23uHI5u
The Creative Habit: Learn It and Use It for Life
by Twyla Tharp et al.
Link: http://a.co/2Cgde4X
The Book of Questions: Revised and Updated
by Gregory Stock Ph.D.
Link: http://a.co/1bgT0EC
Change Your Mind: 57 Ways to Unlock Your Creative Self
by Rod Judkins
Link: http://a.co/aYwgKcI
The Accidental Creative: How to Be Brilliant at a Moment’s Notice
by Todd Henry
Link: http://a.co/1cYIEaP
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
by Austin Kleon
Link: http://a.co/bU4bbEH
Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace
by Gordon MacKenzie
Link: http://a.co/6m9Cghv
Ignore Everybody: and 39 Other Keys to Creativity
by Hugh MacLeod
Link: http://a.co/7JEkFNF
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America’s Master Communicator, George Lois
by George Lois
Link: http://a.co/ePcpjW2
Big Magic: Creative Living Beyond Fear
by Elizabeth Gilbert
Link: http://a.co/eP6tc9o
#GIRLBOSS
by Sophia Amoruso
Link: http://a.co/dKGmOpc
A Book About Innocent: Our Story and Some Things We’ve Learned
by Innocent
Link: http://a.co/3wrZb1y
Mission in a Bottle: The Honest Guide to Doing Business Differently–and Succeeding
by Seth Goldman et al.
Link: http://a.co/9933cGn
The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change
by Adam Braun
Link: http://a.co/9fEQD9v
The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
by Eric Ryan et al.
Link: http://a.co/gmR8MdN
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
by Margaret Mark et al.
Link: http://a.co/745TeOw
Hello, My Name Is Awesome: How to Create Brand Names That Stick
by Alexandra Watkins
Link: http://a.co/fmqXbMu
Contagious: Why Things Catch On
by Jonah Berger
Link: http://a.co/7icX78U
Designing Brand Identity: An Essential Guide for the Whole Branding Team
by Alina Wheeler et al.
Link: http://a.co/1bPrXw2
Onward: How Starbucks Fought for Its Life without Losing Its Soul
by Howard Schultz et al.
Link: http://a.co/15mYICQ
The Culture Engine: A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace
by S. Chris Edmonds
Link: http://a.co/1l7rPUa
Delivering Happiness: A path profits passion, and purpose
By Tony Hsieh
Link: https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220
Zag
By Marty Neumeier
https://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770
The Brand Gap
By Marty Neumeier
The Brand Flip
By Marty Neumeier
Brand Identity
By Gregory V. Diehl
Insane Productivity
Intuitive Design
UI/UX Design Basics and Fundamentals
Websites that Convert
The Story Engine
Social Media Marketing
Smart Business
Get Scrappy
Brand Now
START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION
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CREATIVE STRATEGY & THE BUSINESS OF DESIGN
101 Things I learned in Business School
INFLUENCE: THE PSYCHOLOGY OF PERSUASION
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT (STRATEGYZER)
The Decision Book: 50 models for strategic thinking
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