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Case Studies

Drift Book Club

August 20, 2019

At Drift, we encourage each member of our team to read a book off this list each month. By taking the time to invest in ourselves and learn new things, we are able to not only become better creatives, but we are able to expand our knowledge base. Its very natural to not know everything about each part of the creative field and to be interested in learning new soft skills. By committing the time to read a book and devote that time to grow, it allows our team to continue to grow both creatively and intellectually. 

Check out the Drift Book Club List below:

 

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

by Mark Manson

Link: http://a.co/1qacrSD

 

Competitive Strategy: What Is Strategy

by Michael Porter

Link: http://a.co/eKvmmLV

 

The War of Art: Winning the Inner Creative Battle

by Steven Pressfield

Link: http://a.co/9RVyV3n

 

Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

Link: http://a.co/98zH2m5

 

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

by Chet Holmes et al.

Link: http://a.co/6vcYGxi

 

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

by Chris Smith

Link: http://a.co/ebwnheN

 

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

by Gino Wickman et al.

Link: http://a.co/5GWfTSv

 

Ego Is the Enemy

by Ryan Holiday

Link: http://a.co/dOnDjIl

 

Million Dollar Consulting: The Professional’s Guide to Growing a Practice, Fifth Edition

by Alan Weiss

Link: http://a.co/4ziyQqv

 

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi

Link: http://a.co/4XYQ0U0

 

Do the Work: Overcome Resistance and Get Out of Your Own Way

by Steven Pressfield et al.

Link: http://a.co/j1Wuq8D

 

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

by Jake Knapp et al.

Link: http://a.co/c8d5gEC

 

Thinking, Fast and Slow

by Daniel Kahneman

Link: http://a.co/gMzcqau

 

Creative Truth: Start & Build a Profitable Design Business

by Brad Weaver

Link: http://a.co/2I0uQeC

 

Poke the Box: When Was the Last Time You Did Something for the First Time?

by Seth Godin

Link: http://a.co/3nPEBJc

 

Liminal Thinking: Create the Change You Want by Changing the Way You Think

by Dave Gray

Link: http://a.co/02BZvCZ

 

Grit: The Power of Passion and Perseverance

by Angela Duckworth

Link: http://a.co/gjRQ4Hz

 

You Are a Circle: A Visual Meditation for the Creative Mind

by Guillaume Wolf

Link: http://a.co/4PQfjvx

 

You Are a Message: Meditations for the Creative Entrepreneur

by Guillaume Wolf

Link: http://a.co/cjh7sAn

You Are a Dream

by Guillaume Wolf

Link: http://a.co/hJG7JZ6

 

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

by Steven D. Levitt et al.

Link: http://a.co/aNqY7Nf

 

The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy

by Jon Gordon et al.

Link: http://a.co/iEhfnYD

 

Drive: The Surprising Truth About What Motivates Us

by Daniel H. Pink

Link: http://a.co/eKZNeuS

 

Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All

by Jim Collins et al.

Link: http://a.co/862XV4W

 

Mindset: The New Psychology of Success

by Carol S. Dweck

Link: http://a.co/9W4rPhZ

 

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder et al.

Link: http://a.co/23uHI5u

 

The Creative Habit: Learn It and Use It for Life

by Twyla Tharp et al.

Link: http://a.co/2Cgde4X

 

The Book of Questions: Revised and Updated

by Gregory Stock Ph.D.

Link: http://a.co/1bgT0EC

 

Change Your Mind: 57 Ways to Unlock Your Creative Self

by Rod Judkins

Link: http://a.co/aYwgKcI

 

The Accidental Creative: How to Be Brilliant at a Moment’s Notice

by Todd Henry

Link: http://a.co/1cYIEaP

 

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

by Austin Kleon

Link: http://a.co/bU4bbEH

 

Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace

by Gordon MacKenzie

Link: http://a.co/6m9Cghv

 

Ignore Everybody: and 39 Other Keys to Creativity

by Hugh MacLeod

Link: http://a.co/7JEkFNF

 

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America’s Master Communicator, George Lois

by George Lois

Link: http://a.co/ePcpjW2

 

Big Magic: Creative Living Beyond Fear

by Elizabeth Gilbert

Link: http://a.co/eP6tc9o

#GIRLBOSS

by Sophia Amoruso

Link: http://a.co/dKGmOpc

 

A Book About Innocent: Our Story and Some Things We’ve Learned

by Innocent

Link: http://a.co/3wrZb1y

 

Mission in a Bottle: The Honest Guide to Doing Business Differently–and Succeeding

by Seth Goldman et al.

Link: http://a.co/9933cGn

 

The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change

by Adam Braun

Link: http://a.co/9fEQD9v

 

The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

by Eric Ryan et al.

Link: http://a.co/gmR8MdN

 

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by Margaret Mark et al.

Link: http://a.co/745TeOw

 

Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Alexandra Watkins

Link: http://a.co/fmqXbMu

 

Contagious: Why Things Catch On

by Jonah Berger

Link: http://a.co/7icX78U

 

Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Alina Wheeler et al.

Link: http://a.co/1bPrXw2

 

Onward: How Starbucks Fought for Its Life without Losing Its Soul

by Howard Schultz et al.

Link: http://a.co/15mYICQ

 

The Culture Engine: A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace

by S. Chris Edmonds

Link: http://a.co/1l7rPUa

 

Delivering Happiness: A path profits passion, and purpose

By Tony Hsieh

Link: https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220

 

Zag

By Marty Neumeier

https://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770

 

The Brand Gap

By Marty Neumeier

https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109/ref=pd_lpo_sbs_14_img_0?_encoding=UTF8&psc=1&refRID=DM93Y7GZ3847ZY4FRX6F

 

The Brand Flip

By Marty Neumeier

https://www.amazon.com/Brand-Flip-customers-companies-profit/dp/0134172817/ref=pd_lpo_sbs_14_img_2?_encoding=UTF8&psc=1&refRID=DM93Y7GZ3847ZY4FRX6F

 

Brand Identity

By Gregory V. Diehl

https://www.amazon.com/dp/B01C37VTAW/ref=sspa_dk_detail_1?psc=1&pd_rd_i=B01C37VTAW&pd_rd_wg=YkNmF&pd_rd_r=DM93Y7GZ3847ZY4FRX6F&pd_rd_w=Tk9Y9

 

Insane Productivity

https://www.amazon.com/dp/B076Z8L9FR/ref=sspa_dk_detail_7?psc=1&pd_rd_i=B076Z8L9FR&pd_rd_wg=YkNmF&pd_rd_r=DM93Y7GZ3847ZY4FRX6F&pd_rd_w=Tk9Y9

 

Intuitive Design

https://www.amazon.com/Intuitive-Design-Eight-Steps-UI/dp/0999612506/ref=sr_1_2?s=books&ie=UTF8&qid=1522068963&sr=1-2&keywords=ui%2Fux+design

 

UI/UX Design Basics and Fundamentals

https://www.amazon.com/UI-UX-DESIGN-BASICS-FUNDAMENTALS-ebook/dp/B07B8PHY5M/ref=sr_1_3?s=books&ie=UTF8&qid=1522068963&sr=1-3&keywords=ui%2Fux+design

 

Websites that Convert

https://www.amazon.com/Websites-that-Convert-fundamentals-compelling-ebook/dp/B06Y3L3W84/ref=sr_1_3?s=books&ie=UTF8&qid=1522069077&sr=1-3&keywords=copywriting+for+web

The Story Engine

https://www.amazon.com/Story-Engine-entrepreneurs-strategy-storytelling-ebook/dp/B0722TR5LX/ref=sr_1_1_sspa?s=books&ie=UTF8&qid=1522069114&sr=1-1-spons&keywords=brand+strategy&psc=1

 

Social Media Marketing

https://www.amazon.com/Social-Media-Marketing-2018-Instructions-ebook/dp/B0798B788J/ref=sr_1_3_sspa?s=digital-text&ie=UTF8&qid=1522069846&sr=1-3-spons&keywords=social+media+marketing&psc=1

 

Smart Business

https://www.amazon.com/Smart-Business-Alibabas-Success-Strategy-ebook/dp/B078WDNLNJ/ref=sr_1_6?s=digital-text&ie=UTF8&qid=1522069944&sr=1-6&keywords=marketing

 

Get Scrappy

https://www.amazon.com/Get-Scrappy-Smarter-Marketing-Businesses/dp/0814437311/ref=sr_1_1?s=books&ie=UTF8&qid=1522070118&sr=1-1&keywords=get+scrappy

 

Brand Now

https://www.amazon.com/Brand-Now-Stand-Crowded-Distracted-ebook/dp/B078FXTLV2/ref=sr_1_11?s=digital-text&ie=UTF8&qid=1522069944&sr=1-11&keywords=marketing

 

START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION

http://amzn.to/2pvxyqN

 

WIN WITHOUT PITCHING MANIFESTO

http://amzn.to/2mGzHCu

 

CREATIVE STRATEGY & THE BUSINESS OF DESIGN

http://amzn.to/2opX6Xe

 

101 Things I learned in Business School

http://amzn.to/2oRzgCv

 

INFLUENCE: THE PSYCHOLOGY OF PERSUASION

http://amzn.to/2nGsl3d

 

VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT (STRATEGYZER)

http://amzn.to/2o8omHM

 

The Decision Book: 50 models for strategic thinking

http://amzn.to/2opC8YE

 

Stop stealing sheep and find out how type works

http://amzn.to/2pvpSVx

 

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