With 80 years of history, our approach has always been to honor the MidSouth past, while bringing a fresh, bold approach to all forms of digital and print communication. We’ve helped bridge the gap between cooperative and local communities by telling impactful stories.
The new identity is vibrant, fresh and modern while still paying homage to the original, very well recognized logo.
BEFORE
AFTER
The MidSouth brand has multiple sub-brands, a reflection of their progressive efforts, and within each sub-brand we created color variations, as well as patterns that reflect each of the branches. The icon has three subtle changes in color, which reflects the multi-layered services offered, and can change to reflect each sub-brand palette.
Finding the right information, at the right time, was critical for MidSouth customers.
Storms take out power lines. And when the power is down, customers are unhappy. We created a social video campaign to connect customers to the linemen. The campaign videos helped create opportunities for empathy, and a more personalized understanding. Results? Less negative reviews, more positive social feedback.
ON TO THE NEXT ONE
