fbpx

MidSouth Electric Co-Op

MidSouth is a forward-thinking energy cooperative in Texas.

THE STORY

With 80 years of history, our approach has always been to honor the MidSouth past, while bringing a fresh, bold approach to all forms of digital and print communication. We’ve helped bridge the gap between cooperative and local communities by telling impactful stories.

WHAT WE DID

  • Corporate Rebrand
  • Visual Brand Systems
  • Logo Design
  • Messaging
  • Print Design
  • Social Media Consulting
  • Video Campaigns
  • Digital Marketing
  • Copywriting
  • Custom Wordpress Website

Branding

The new identity is vibrant, fresh and modern while still paying homage to the original, very well recognized logo.

BEFORE

AFTER

Beyond an Electric Co-Op

The MidSouth brand has multiple sub-brands, a reflection of their progressive efforts, and within each sub-brand we created color variations, as well as patterns that reflect each of the branches. The icon has three subtle changes in color, which reflects the multi-layered services offered, and can change to reflect each sub-brand palette.

Website

Finding the right information, at the right time, was critical for MidSouth customers.

The new website made information easier to find. The result? Less calls to the office. More happy customers.

Responsive

Branding

Storms take out power lines. And when the power is down, customers are unhappy. We created a social video campaign to connect customers to the linemen. The campaign videos helped create opportunities for empathy, and a more personalized understanding. Results? Less negative reviews, more positive social feedback.

ON TO THE NEXT ONE