September 9, 2026
Moist Favorite Creative Agencies Part 8: &Walsh
4 min read
Where Personality Meets Creative Chaos
There are some creative agencies where you can see a project and immediately know who made it.
&Walsh is one of those.
The New York City creative agency has built a reputation for branding and advertising that is bold, expressive, and almost impossible to ignore. Their work doesn’t seem particularly interested in playing it safe, and honestly, we’re better off for it.
Led by Jessica Walsh, &Walsh has become one of those studios that consistently finds interesting ways to make brands feel like actual personalities rather than a polished corporate entity.
And that’s exactly what makes them worth our time as a Moist Favorite Creative Agency.
They Aren’t Afraid to Get Weird
If you’ve spent any time looking through &Walsh’s portfolio, you’ll notice pretty quickly that subtlety isn’t always the goal.
Their work is colorful. Strange. Loud. And even a little chaotic.
Take Coconut Cult. The brand’s packaging combines an illustration of the human intestines with the Eye of Sauron, and it just works. The result is both completely unhinged and incredibly effective.
That’s the kind of creative risk that makes a brand memorable.
&Walsh doesn’t seem interested in making something that simply looks “good.” They’re interested in making something that makes you feel something, even if that feeling is, “Wait…what am I looking at?”
And then you keep looking.
Personality Is the Point
One of the things we love most about &Walsh is how much personality makes its way into the work.
Typography doesn’t just sit on the page. It has an attitude. Messaging doesn’t just communicate information. It feels like someone is actually talking to you.
And campaigns aren’t designed to disappear into the endless stream of things competing for your attention. They’re designed to give people something to notice, remember, and talk about.
That personality gives each project its own voice while still making the work feel unmistakably &Walsh.
Creative With Some Backbone
It would be easy to look at work like this and write it off as simply “experimental.”
But there’s more going on underneath all the color, type, illustration, and creative mayhem.
&Walsh has a clear point of view about what good creative work should do: zero bullshit, crazy high standards, and endless passion. And the fun part is that those values actually show up in the work.
There’s intention behind the weirdness. There’s strategy behind the personality. And there’s a pretty serious level of craft underneath all the things that initially make you go, “Oh, that’s cool.”
That combination is what keeps the work from feeling like weirdness for weirdness’ sake.
So, Why Is &Walsh a Moist Favorite?
Because they remind us that good creative work doesn’t have to behave itself.
&Walsh takes branding and advertising seriously without making the work feel serious. They push personality to the front, take creative risks, and create identities that actually feel like something.
And maybe most importantly, they make us want to see what they’re going to do next.
And that’s why they are a Moist Favorite Creative Agency.
Check ’em out: https://andwalsh.com/
Watch the full video here: https://youtube.com/shorts/qKuDOb51Kw4?si=PpZ4fyiymzp5OCXJ
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