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Overcoming Challenges for Small B2B Marketing teams in 2023

January 2, 2023

As a small B2B marketing team, you’ve likely faced your fair share of success and struggles. “Marketing” is so many things. It can be overwhelming, like the holidays, with ten nieces and nephews – all under seven – racing circles around you while you beg for a lifeline, but no one can hear your screams. In 2023, working with a branding and marketing agency might be exactly what you need to give your efforts a boost and smash your biz goals.

The Website Woes: Why Your Difficult-to-Edit Website is Holding You Back

One common challenge for small marketing teams is a website that’s a total pain to edit and use. Your website is often your primary weapon in your marketing arsenal, so if it’s hard to update, it can be a major headache.

Stale Messaging: How to Refresh Your Brand Personality and Connect with Customers on an Emotional Level

Another issue that plagues many small marketing teams is messaging that’s downright dull and fails to connect with customers on an emotional level. B2B Messaging does not have to be boring. In today’s crowded market, it’s crucial to stand out and speak to your audience in a way that resonates. A branding and marketing agency can help you craft messaging that’s fresh, concise, and tailored to your very unique audience.

Positioning Problems: How Misalignment Between Your Positioning and Offerings is Hurting Your Marketing Efforts

If your positioning doesn’t accurately reflect your current offerings, it can be confusing for potential customers and make it harder for your team to effectively market your products or services. Businesses are constantly evolving and changing, make sure your positioning is up-to-date. A branding and marketing agency can help you identify and fix this disconnect, ensuring that your positioning is on point and speaks to your target audience.

Small Team Struggles: How Working with a B2B Branding and Marketing Agency Can Supercharge Your Efforts

One big advantage of working with a branding and marketing agency is access to a team of pros who specialize in B2B branding and web design. If your marketing team is small, it can be tough to tackle everything in-house. By partnering with an agency, you can leverage their expertise and resources to supercharge your efforts .

CRM Chaos: How to Get a Handle on Your CRM and Generate Quality Leads

Another common struggle for small B2B marketing teams is getting a handle on their CRM and generating quality leads through their website. A solid CRM is key for managing customer relationships and tracking leads, but it can be a challenge to set up and maintain on your own. A branding and marketing agency can help you make the most of your CRM and devise strategies for generating top-notch leads through your website.

In summary, working with a branding and marketing agency is a big win for small B2B marketing teams looking to get an extra boost toward reaching those 2023 goals. If you’re looking to super-charge your marketing in 2023 for your B2B company, let’s talk. Email one of our partners, Gavin, at gavin(at)driftingcreatives.com and let’s see if there’s a good fit.

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