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Marketing, website, and branding tips that convert

Midsouth Electric Co-Op

MidSouth first came to us with a question. How do we revitalize our brand, without losing our 80 years of equity?


Navasota, TX


Electric Co-Op

Visit the Website

MidSouth is a forward-thinking energy cooperative in Texas.

With 80 years of history, our approach has always been to honor the MidSouth past, while bringing a fresh, bold approach to all forms of digital and print communication. When possible, we’ve leaned into subtle evolutions instead of complete redesigns.


Corporate Rebrand


Video Campaigns

Custom WordPress Website

Visual Brand Systems

Print Design

Digital Marketing

Logo Design

Social Media Consulting


The Logo

The new identity is vibrant, fresh and modern while still paying homage to the original, very well recognized logo.



Beyond an Electric Co-Op

The MidSouth brand has multiple sub-brands, a reflection of their progressive efforts, and within each sub-brand we created color variations, as well as patterns that reflect each of the branches. The icon has three subtle changes in color, which reflects the multi-layered services offered, and can change to reflect each sub-brand palette.

dotted background Small micro-animation of a spinning plus sign

The new website made information easier to find. The result? Less calls to the office & More happy customers.

In 2021, MidSouth made a big investment and added fiber internet as a service to their territories. We used the brand system to develop an identity for Fiber, as well as build a marketing website for the sub-brand. We also ran paid social and crushed their sign-up goals early on.

On to the next project

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