Stella Southern Cafe
Our team developed a brand identity, restaurant launch plan, and a social marketing campaign with plenty of biscuit puns, and a touch of southern sass.
Location
College Station, TX
Type
Hospitality
Deliverables
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Restaurant Branding
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Logo Design
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Menu Design
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Content Marketing Campaign
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Environmental Graphics
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Social Media Management
We created a custom script logo and cool palette to reinforce the charming, light-hearted, whimsy of the brand.
#StellaMugshots led the marketing campaign
The marketing focused on encouraging user generated content. Using the hashtag we created, #StellaMugshots, guests posted photos holding one of the Stella coffee mugs. This was a driving force for establishing a culture of UGC, and tons of social content.
