Stella Southern Cafe
Our team developed a brand identity, restaurant launch plan, and a social marketing campaign with plenty of biscuit puns, and a touch of southern sass.
Location
College Station, TX
Type
Hospitality
Deliverables
Restaurant Branding
Logo Design
Menu Design
Content Marketing Campaign
Environmental Graphics
Social Media Management
We created a custom script logo and cool palette to reinforce the charming, light-hearted, whimsy of the brand.
#StellaMugshots led the marketing campaign
The marketing focused on encouraging user generated content. Using the hashtag we created, #StellaMugshots, guests posted photos holding one of the Stella coffee mugs. This was a driving force for establishing a culture of UGC, and tons of social content.
