Texas A&M Foundation
Since 1953, The Texas A&M Foundation has been helping Aggies build legacies at Texas A&M University. Our on-going relationship has spanned multiple website projects, an extensive brand-refresh, print design and creative direction across a variety of projects.
Location
College Station, TX
Type
Higher Education
Deliverables
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Branding
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Creative Direction
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Photography & Illustration
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Print Design
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img1-min-scaled.jpg)
4 Billion Reasons to Lead By Example
After the success of the Lead By Example campaign that raised over Four Billion Dollars, we helped develop a brand refresh and an extensive style guide for using the Lead By Example tagline and brand new visual identity across a large team.
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img2-min.jpg)
![Small micro-animation of a spinning plus sign](/wp-content/themes/drift-2022/images/icon_plus_red.png)
We designed an updated, modern, visual identity and brought it to life across an extensive collection of print and digital.
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img3-min.jpg)
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img4-min.jpg)
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img5-min.jpg)
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_quote-1.jpg)
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img7-min.jpg)
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img8-min.jpg)
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img9-min.jpg)
![](https://driftingcreatives.com/wp-content/uploads/2022/10/foundation_img10-min.jpg)