Brand Strategy & Logo Design
Branding is a gut feeling experienced by everyone your brand touches. That feeling is a result of the story your brand shares with the world, and the many mediums used to deliver it.
What is the story driving your brand?
We use story telling to help bridge the gap between customers and brands. Donald Miller (author) says, “Story is the greatest weapon we have to combat noise because it organizes information in such a way that people are compelled to listen.”
We begin with story, and that provides focus and direction for the visual approach. A strong logo and visual guide can help set a tone, personality, and capture an audience’s attention. We then explore collateral specific to the client, and ways that each piece – every touch point – can provide some form of delight to the end user. Details matter and we are suckers for finding opportunities in the overlooked, or the forgotten.
- Strategy & Positioning
- Brand Narrative
- Brand Workshops
- Branding & Naming
- Logo Design & Visual identity
- Video Production
- Brand Voice, Tone, & Personality
- Collateral Design
- Print, Packaging, Brand Guides
- Vehicle Wraps, Menus
- Interior Design, Environmental
- Consultation & Speaking
Our process is a simple three step approach:
1. Learn, Ask, and Listen.
2. Comprehend, Evaluate, and Prescribe.
3. Deliver results.
Do you need help with growing pains, aligning vision, market differentiation, or a new identity. A brand workshop helps quickly and efficiently get the answers on the table.
A typical brand workshops requires participation from various organizational leaders, project stakeholders, or c-suite execs. The process allows for complex problems to be solved in a relatively short amount of time. Brand workshops typically last 1-3 days, and vary depending on the size of the organization and the goals.
Some examples of reasons for a brand workshop. Our team has lost focus and we’re looking to rebrand. We’ve recently acquired a new business and we need to rethink our messaging and position. We’re a new startup without a story. (Oh! You have a story, we just need to help you find it.) We just got funding and we don’t know where to start. Leadership has changed and wants to make changes but needs buy-in from other leadership.
TYPICAL BRAND WORKSHOP
- Multi-day Strategy Sessions
- One-on-One Stakeholder Interviews
- Group Clarity Exercises
- Brand Narrative Development
- Collaborative Vision Alignment
- Workshop Prescription and Results