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Case Studies

Stella Southern Cafe

College Station, Texas

A warm buttery biscuit, fresh out of the oven, gently french toasted and drizzled with a blueberry compote. Yes, please.

Our team developed a brand identity, restaurant launch plan, and a social marketing campaign with plenty of biscuit puns, and a touch of southern sass.

 

The instagram worthy biscuit-eatery is the first for owner, Michael Lair. We created a custom script logo and cool palette to reinforce the charming, light-hearted, whimsy of the brand. The brand collateral followed suite, with chalk-board typography, clean open layouts, and subtle southern nuances.

What we did

•Restaurant Branding
•Logo Design
•Menu Design
•Content Marketing Campaign
•Environmental Graphics
•Social Media Management

Its all in the stats

2000

Facebook followers BEFORE launch

350+

Newsletter sign-ups in one day

80K

Number of biscuits made in one year

We ran a campaign focused on driving more user generated content. Using the hashtag we created, #StellaMugshots, guests posted photos holding one of the Stella coffee mugs. This was a driving force for establishing a culture of UGC.

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