Eagle Metal

Eagle Metal manufactures connector plates for wood truss construction.

THE STORY

One of the biggest changes in their industry was in addition to manufacturing plates, competitors were differentiating themselves by also providing a truss design software platform. Truss manufacturers rely on eagle metal for the plates, and the software suite nearly runs their whole business.

WHAT WE DID

Positioning and Strategy
Brand Language
Visual Identity
Logo Design
Software Branding
Photoshoots
Brand Video
Product Videos
Copywriting
Marketing Campaigns
Print Collateral
Social Media Management
Tradeshow Booth Design

Branding

We help empower truss manufacturers.

We started with a manufacturing company, and repositioned them to reflect the dual nature of their business. Part manufacturer. And part software developer.

Before

After

Positioning Language

A Genuine Partnership

Over 30 years in the industry means we understand. We adapt to the needs of every component manufacturer we work with, customizing and simplifying.

Innovation that Empowers

We believe in working smarter, not harder. Engineer solutions so our partners build more efficiently and reduce bottom lines.

Bold Craftsmanship

Our connector products are engineered, tested, and proven right here in the USA. For over 30 years, Eagle Metal has represented a commitment to strength & quality.

A Genuine Partnership

Over 30 years in the industry means we understand. We adapt to the needs of every component manufacturer we work with, customizing and simplifying.

Innovation that Empowers

We believe in working smarter, not harder. Engineer solutions so our partners build more efficiently and reduce bottom lines.

Bold Craftsmanship

Our connector products are engineered, tested, and proven right here in the USA. For over 30 years, Eagle Metal has represented a commitment to strength & quality.

We designed a suite of icons for each of the products in the TrueBuild software suite, as well as custom loading screens, and various graphics to support the suite.

The truebuild brand has it’s own color pallete, to give it it’s own distinction, while still live under the EagleMetal umbrella.

We focused the rebrand on building up the target customer, and making them – the truss manufacturer – the hero of the Eagle Metal story.

Tradeshow Booth

The tradeshow booth design is a reflection of their mostly digital brand in a very physical space. We love the physical interaction that happens with tradeshow booth designs.

Splash Screens

Website

The website is a showcase for the powerful software tools, and the many ways it can save their customer’s time and expenses.

View the website

The website is a showcase for the powerful software tools, and the many ways it can save their customer’s time and expenses.

Photography

Engineered. Tested. True.

Creative Direction

We use a variety of photographic approaches to showcase the software in different offices, by different users, etc.

Our photography and video has captured the process of truss fabrication, from the initial manufacturing of the plates, to delivery, and assembling, and finally installation.

What we did

Corporate Photography

Drone Photography

Staff Photography

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