Eagle Metal

Dallas, Texas

Eagle Metal manufactures connector plates for wood truss construction.

THE STORY

One of the biggest changes in their industry was in addition to manufacturing plates, competitors were differentiating themselves by also providing a truss design software platform. Truss manufacturers rely on Eagle Metal for the plates, and the software suite nearly runs their whole business.

WHAT WE DID

Positioning and Strategy

Brand Language

Visual Identity

Logo Design

Software Branding

Photoshoots

Brand Video

Product Videos

Copywriting

Marketing Campaigns

Print Collateral

Social Media Management

Tradeshow Booth Design

WHAT WE DID

Positioning and Strategy
Brand Language
Visual Identity
Logo Design
Software Branding
Photoshoots
Brand Video
Product Videos
Copywriting
Marketing Campaigns
Print Collateral
Social Media Management
Tradeshow Booth Design

Branding

Empowering great component manufacturers.

The Logo

We started with a manufacturing company, and repositioned them to reflect the dual nature of their business. Part manufacturer. Part Software as a Service.

Before

After

Positioning Language

A Genuine Partnership

Over 30 years in the industry means we understand. We adapt to the needs of every component manufacturer we work with, customizing and simplifying.

Innovation that Empowers

We believe in working smarter, not harder. Engineer solutions so our partners build more efficiently and reduce bottom lines.

Bold Craftsmanship

Our connector products are engineered, tested, and proven right here in the USA. For over 30 years, Eagle Metal has represented a commitment to strength & quality.

TIME TO BUILD

This tagline focuses on a call to get to work as well as a nod to the time saved by working with Eagle Metal. We use this hashtag in much of our social media marketing.

EMPOWERING GREAT COMPONENT MANUFACTURERS

This is our primary tagline. Eagle Metal is a resource to help their forward-thinking customer's build more profitably.

IT’S TIME FOR AN UPGRADE

This campaign CTA is used in direct mail marketing. There are two other software giants that are competitors, however they change slowly, and use archaic systems.

#TimeToBuild

We designed a suite of icons for each of the products in the TrueBuild software suite, as well as custom loading screens, and various graphics to support the suite.

The truebuild brand has it’s own color pallete, to give it it’s own distinction, while still live under the Eagle Metal umbrella.

It’s Time for an Upgrade.

We focused the rebrand on building up the target customer, and making them – the truss manufacturer – the hero of the Eagle Metal story.

Website

The website is a showcase for the powerful software tools, and the many ways it can save their customer’s time and expenses.

View the website

The website is a showcase for the powerful software tools, and the many ways it can save their customer’s time and expenses.

Video &
Photography

Creative Direction

We use a variety of photographic approaches to showcase the software in different offices, by different users, etc.

Our photography and video has captured the process of truss fabrication, from the initial manufacturing of the plates, to delivery, and assembling, and finally installation.

What we did

Video Testimonials

Brand Video

Software Highlight Videos

Corporate Photography

Drone Photography

Staff Photography