Eagle Metal
The initial challenge for Eagle was communicating their two very different offerings – software as a service and manufacturing. For eight years, we’ve supported them in all branding, web, and marketing efforts.
Location
Dallas, Texas
Type
B2B SaaS & Manufacturing
Connector plates and a Software Suite for component manufacturers
THE STORY
As a manufacturer of connector plates for wood truss construction, Eagle Metal took a calculated risk and began developing a software suite that super-charged the design, production, and business management side of truss manufacturers. It paid off big-time and Eagle Metal is seeing huge growth.
Deliverables
Positioning & Strategy
Logo & Identity Design
Brand Videos
Marketing Collateral
Brand Language
Software Branding
Product Highlight Videos
Print Collateral
Email Marketing
Paid Search
Copywriting
Social Media Management
Empowering great component manufacturers.
The Logo
The original branding focused only on the manufacturing and construction side of the business. During an early brand workshop, it became clear that positioning Eagle Metal as a software company first would be a huge differentiator.
Before
After
Positioning Language
A Genuine Partnership
Over 30 years in the industry means we understand. We adapt to the needs of every component manufacturer we work with, customizing and simplifying.
Bold Craftsmanship
Our connector products are engineered, tested, and proven right here in the USA. For over 30 years, Eagle Metal has represented a commitment to strength & quality.
Innovation that Empowers
We believe in working smarter, not harder. Engineer solutions so our partners build more efficiently and reduce bottom lines.
Time to Build
This tagline focuses on a call to get to work as well as a nod to the time saved by working with Eagle Metal. We use #TimeToBuild in much of our social media marketing.
It’s Time for an Upgrade
This campaign CTA relies on a fear of missing out. Eagle’s software is more modern and packed with features, but change is hard for many. Out with the old, in with the new.
Empowering Great Component Manufacturers
This is our primary tagline. The customer is always the hero.
We designed a set of icons for each of the products in the TrueBuild software suite, as well as custom loading screens, and various graphics to support the software.
The Truebuild brand has its own color palette to create a distinction while still work together under the Eagle Metal brand umbrella.
The website celebrates the customer, addresses their challenges and showcases the way Eagle can guide them to success.
Video & Photography
Video and photography plays a vital role in highlighting software capabilities, sharing customer stories, celebrating the truss manufacturing process, and communicating the many differentiators.
Deliverables
Video Testimonials
Brand Videos
Software Highlights
Drone Videography
TrueBuild® Layout with Wall Panels
Eagle Metal introduces all new Wall Panels functionality within the TrueBuild Suite.
More Time to Build
Component manufacturers across the country, design faster, reduce costs and waste, and build more with our trailblazing TrueBuild® software suite and connector products.
TrueBuild® Cloud Highlight
Component manufacturers across the country, design faster, reduce costs and waste, and build more with our trailblazing TrueBuild® software suite and connector products.
Grateful for Today.
Thank you to everyone that moves the construction industry forward. Thank you for your shining example of dedication and grit. Day in and day out, you inspire us to be great.
Most B2B companies rely on leads from trade shows. Our booth designs help start conversations that lead to customers.
