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Marketing, website, and branding tips that convert

Why B2B Brands Are Speaking Gibberish to Millennial Decision Makers.

2 min read

As the world evolves, so do the preferences of consumers. And in today’s market, the preferences of the younger generation cannot be ignored. As millennials age and become decision-makers, their buying habits and behaviors are shaping the way business to business (B2B) brands do business.

Gone are the days of handshake deals and contracts signed over drinks. Companies that rely solely on their long-term relationships are losing market share to those that stay up to date with the millennial market. These companies understand that a modern and straightforward online presence is essential. They also know that no one wants to read marketing jargon. The younger generation has grown up on technology, and they expect businesses to make their customer acquisition journey as autonomous as they’d like. They have a strong BS meter, and as soon as it’s set off, they’re on to the next company.

When your B2B branding feels outdated, it sends a message to the younger audience that you’re not willing to make the effort to understand their needs. At best, it gives off the impression that working with you will be a hassle. At worst, it sends the message that you don’t care about their business. If you’re not meeting them where they’re at, they’ll quickly move on to a company that does.

But fear not, there is hope. We understand the importance of staying up-to-date with the preferences of the younger generation. With Drift’s conversational marketing platform, you can create a personalized and authentic buying experience that feels natural and human.

And we’re not just talking about being “on fleek” or “lit” like the kids these days. We can help you navigate the fine line between appealing to the younger demographic and coming across as cheesy and insincere. We can help you speak the language of the younger generation without losing your authenticity. So, if you’re struggling to connect with the younger demographic, let’s chat about how we can help you keep up with the times and stay ahead of the game.

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