Culture > Martin Hooper
Martin Hooper
Co-founder & Creative Director
Martin Hooper is a founding partner and the creative director at Drift. His aesthetic was shaped by growing up surrounded by the vintage hand-painted signage that still exists in East Texas. He got his start working for a print shop in high school. He fell in love with screen printed posters, became obsessed with design, and hasn’t looked back since.
Over the span of his career he’s helped shape hundreds of brands, but still loves the challenge of crafting something unique everyday. A graduate of Texas A&M University, College Station, TX was a natural place for him to put down roots. He currently lives with in Bryan with his two amazing dogs.
Before founding Drift, Martin worked several agency and in-house jobs. He likes sweater weather, golf, and watching football. His mother tells him he’s a blast to hang out with. Martin was last clean shaven in October of 2009 after a poor choice of halloween costume. His philosophy is that design is an organic, team-driven process, and believes that great design should feel truly timeless.
Some of Martin’s favorites
Software
Adobe Illustrator & DJay Pro
Video Game(s)
Overwatch
Shoe
Nike Air Max 90
Activity
Drinking Beer with Friends
Designer/Artist
Derrick Castle
Posts by Martin
Insight into the B2B Space, thoughts, industry trends, and all things nerdy.
May 7
Does Your Brand Guide Actually Work?
A logo and some colors are not a brand system.
Apr 18
Recruiting Great Teams in 2024
As we navigate through 2024, it’s increasingly vital that your company’s branding strategy extends beyond market appeal to incorporate elements of recruitment and retention.
Oct 19
B2B Branding Workshops: Cutting Through the Noise
“B2B branding workshop“ – ring any bells?
