100% organic, craft web design for a naturally awesome brand.
Carried by WholeFoods, and HEB’s across Texas, the TooFit brand is the answer to over stimulated pre/post work out products. The brand takes a natural approach, with ingredients that actually come from the earth – not a lab. We helped reimagine their entire visual identity from logo to packaging to video content to Ecommerce design.
The new feel was modernized, approachable but tough, and charismatic. The two founders were a large part of the narrative, and we found various ways to bring them into the story. We used a color palette that differentiated it from all the clutter on the shelves. And built a completely custom Shopify that showcased the products with incredible photography, and created a seamless buying experience.
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What we did
Tag Line Development
Custom Ecommerce Design