Too Fit

Fort Worth, TX

100% organic, craft web design for a naturally awesome brand.

Carried by WholeFoods, and HEB’s across Texas, the TooFit brand is the answer to over stimulated pre/post work out products. The brand takes a natural approach, with ingredients that actually come from the earth – not a lab. We helped reimagine their entire visual identity from logo to packaging to video content to Ecommerce design.

The new feel was modernized, approachable but tough, and charismatic. The two founders were a large part of the narrative, and we found various ways to bring them into the story. We used a color palette that differentiated it from all the clutter on the shelves. And built a completely custom Shopify that showcased the products with incredible photography, and created a seamless buying experience.


What we did

Logo Design

Identity Design

Tagline Development

Package Design

Custom Ecommerce Design

Product Photography

Brand Video

Apparel Design

Natural Supplements to fuel your naturally awesome lifestyle.